CHEF JEFFERS WINS PRESTIGIOUS AWARD IN TORONTO
Destination delicious! Showcasing Northern Ireland’s fabulous food and drink in Canada
Tourism Ireland teams up with Belfast chef Stephen Jeffers to promote Northern Ireland’s Year of Food and Drink in Toronto
Belfast chef Stephen Jeffers joins Tourism Ireland in Toronto this week. It’s all part of Tourism Ireland’s year-long programme of promotions to highlight Northern Ireland and our special Year of Food and Drink – in Canada and elsewhere around the world.
Tourism Ireland is one of the sponsors of the 94th Royal Agricultural Winter Fair in Toronto – an annual event celebrating agriculture and great local food, which kicks off tomorrow (4 November). With about 320,000 visitors each year, it’s an ideal platform to highlight Northern Ireland’s superb food to a wide audience of prospective Canadian visitors.
To coincide with the fair, Stephen Jeffers, proprietor of the Forestside Cookery School in Belfast, has joined Tourism Ireland in Toronto. His packed schedule for the coming days includes:
- attending a Tourism Ireland breakfast for top Canadian food and lifestyle journalists (3 November);
- a high profile slot on Breakfast TV, Canada’s top morning news and entertainment show, when he will prepare a selection of modern, Northern Ireland dishes (4 November);
- a series of cookery demos on stage at the Royal Agricultural Winter Fair, discussing Northern Ireland produce (5 November); and
- participation in the Royal International Chef Competition, when Stephen will compete with top chefs from Canada and the US to win the ‘Royal’ title (6 November).
This promotion is just one element of Tourism Ireland’s busy programme of activity throughout 2016 to highlight Northern Ireland’s Year of Food and Drink.
Chef Stephen Jeffers serves up a delicious breakfast to influential travel and lifestyle journalists in Toronto.